SAUDI EXHIBITION AND CONVENTION BUREAU
Overview of the Saudi Exhibition & Convention Bureau:
Saudi Exhibition & Convention Bureau was established by virtue of Cabinet decision No. 246 of 17 Rajab 1434 AH, stipulating the transformation of the Conventions and Exhibitions Standing Committee, established by virtue of Royal Decree/7863 on 13/11/1431 AH, into a National Program bearing the name of the "National Conventions and Exhibitions Program". The Cabinet decision aforementioned stipulated the establishment of a Supervisory Committee for the Program, chaired by His Highness the President of the Supreme Commission for Tourism and Antiquities, and whose members will consist of the Ministry of Municipal and Rural Affairs, the Ministry of Interior, the Ministry of Finance, the Ministry of Commerce and Industry, and two members from companies operating in the conventions and exhibitions sector. The main purpose behind the establishment of such Program was to supervise, develop, and fully organize this sector in the Kingdom, promote its growth and role within the national economy, improve its effectiveness and flatten any obstacles to its growth.
The establishment of Saudi Exhibition & Convention Bureau is a major step, an ideal choice and a major incentive to develop and accelerate the growth of the conventions and exhibitions sector across the Kingdom. Such Program will be the first sponsor of this sector, and will play a central role in supervising and developing its activities.
The objectives of the Saudi Exhibition & Convention Bureau:
"Saudi Exhibition & Convention Bureau will be a pioneer in developing the sector to be more effective and productive". The program strategic objectives are to develop and prepare the adequate regulatory framework to encourage investments in the meetings industry in the Kingdom, developing cities and centers where meetings industry could be held to improve the Kingdom’s capacities of organizing events of high standard and importance. The strategic objectives also include: the development of sector-specific standards of service to help improve the quality of business event; ensure the availability of reliable information for the investors and beneficiaries; measure the economic impact of the conventions and exhibitions sector in terms of its contribution to the GDP; provide job opportunities, develop the Saudi human capabilities to be one of the main support pillars in this field; attract outstanding business events which contribute to the development of the economic and service sectors in the Kingdom; and finally highlight the Kingdom’s position at both the regional and international levels.